Work Life Balance – Voice Search – Content Is King
Welcome to Remove Before Flight where we help prepare Veterans to start, grow or scale a business. Every Sunday Kevin will share an interview with a successful business owner, or a service organization which can help you along your journey, when possible the interviewee will also be a veteran or Remove Before Flight will feature a marketing training to help you make you business a success. If you liked this episode please share with your friends and family!
In this episode discover how to achieve work life balance, what is voice search and why you should care, and how content affects SEO for every small business.
Welcome back to another episode of remove before flight…. In this episode we are going to discuss work life balance, provide in introduction to voice search and what it means for your business and look at the next section in our SEO Series: Content.
Happy Sunday to you… Last week we had another great episode where we talked about failure and showed an example of recovery: Darko Milich. As well as the reading habits of several successful entrepreneurs. Have you changed your reading habits?
We also announced the contest Remove Before Flight is running to give away a copy of Duane’s book Head Space and Timing: Veteran Mental Health from a Combat Veteran Perspective. At the end of the show last week I also announced a crazy offer to give any $10 or greater supporters on Patron 50% yes half price on any SEO package from PinkTie. Several of you have already taken me up on this offer and we appreciate it.
Share your thoughts on today’s episode by joining the nation
Work Life Balance
As an entrepreneur you have to wear many hats and put in a lot of hours, but you also need to ensure your taking time for you and your family. You will burn yourself out, ruin relationships, and miss out on some real important parts of life if you dont. Trust me I know…
Lets face it the majority of us listening to this show have had a work work balance drilled into our head for years so it is difficult to switch.
As the 4th quarter of the year is approaching, and for the majority of us this becomes an extremely busy time. Most of us are busy converting new customers, fulfilling last minute orders and launching special holiday campaigns and offers: all in efforts to drive as much business as we can before the new year.
If you want to survive as an entrepreneur and build a successful business, it is essential that you make an effort to invest in work life balance.
I want you to ask yourself the following 2 questions:
- Why does work life balance matter to you? Why is it important? Why do you make it a priority? Why should it matter to other entrepreneurs and leaders?
- What is your #1 actionable tip for balancing work and life or work and family?
We asked 24 successful entrepreneurs, founders and business leaders these same 2 questions. Here are some of the highlights:
“Work/life balance is important to me because I’ve realized that being out of balance causes more stress, tension – even physical sickness, which gets in the way of productivity and halts my goals.” — William Harris (@wmharris101), CEO at Elumynt
“Because like a racehorse you cannot constantly have it running races. It needs rest, time in the paddock, training and prep. You need to treat yourself the same. All the most successful entrepreneurs have a good work life balance!” — Nathan Chan (@foundr), CEO at Foundr Magazine
“Burnout is a huge problem, and I’ve struggled with it off and on. But being more intentional about my boundaries has made a huge difference.” — Kaleigh Moore (@kaleighf), Freelance Writer at /i>Lumen
“Work/life balance helps some entrepreneurs avoid burnout. Personally, I need it to keep my brain active and to produce my best creative work.” — Shayla Price (@shaylaprice), B2B Content Marketer
And for their tips:
“You schedule time for work, right? So you have to do that same for life/family. It doesn’t have to be so formal as a google invite, but there needs to be at least a conscious mental dedication set aside. I’ve found myself unbalanced when I’m scheduling my work time and assuming my life and family time will simply follow.” — Benjamin Twichell (@benkimotwichell), Marketing Director at WisePops
“Create boundaries. I used to work 100+ hours per week, sleep at the office, and never saw my wife. So we created a rule that I would end work at 5 pm, M-F. Not only did my relationship with my wife improve, but setting boundaries meant I had to be more strategic about my work which led to huge growth in my business. Win-win.” — Josh Steimle (@joshsteimle), CEO at MWI
“Utilizing your calendar is everything. Once it goes in your calendar, it’s happening. You treat family time / work life balance as part of your schedule!” — Nathan Chan (@foundr), CEO at Foundr Magazine
“Make sure to block off your most productive hours for your hardest work, even if that means making sacrifices. For me, I’m most productive at night. That means missing out on prime time TV (and I looooove my TV), going out with friends after work, and staying up late. That’s when I’ll get the most out of working on my side hustle. While it may make more sense for me to wake up early to work on it as others do, I know I’d get less done and have to work more in the long run.” — Brittany Berger (@thatbberg), Content Marketer at BrittanyBerger.com
“Set real office hours, and stick to them. Turn of email push notifications. Make rigid boundaries that keep you from working when you shouldn’t be.” — Kaleigh Moore (@kaleighf), Freelance Writer at Lumen
“I have found that using apps like Balanced have made me more mindful of the balance that I need to strike in order to keep my mind and body working most efficiently. I am subtly reminded each day that I need to go drink some water, call an old friend once a month, watch a TED Talk every week, hit the gym every 2 days etc.” — Matthew Spurr (@MatthewSpurr), COO / Co-Founder at Quuu
The overall theme from each of them…. Schedule time for you and your family!!! DO NOT WORK 24/7…. A lesson I am still trying to master myself. It is tough in a generation full of disruptive instant notifications and on-demand technology.
Partner with the right clients, a few months back I fired one who was eating up the bulk of my time, constantly saying he was not feeling the value and always trying to get a cheaper price. It got to the point where he was demanding, didn’t respect my boundaries or my services and always wanted shit for free. Work 40-60 hours a week on average for him yet he was paying the equivalent of about 20 hours a month. That was no winner winner chicken dinner. Firing him was one of the best things I could have done. Was I worried about losing the income, you bet, but in the long run it opened my time for something better.
About a month later a new partnership walked into my life, one that is full of positive energy and gets the whole work life balance. In the past 3 months they have had stuff going on each month which they extend an invite: stuff like dinners, bbq’s, just getting out for a few hours away from the work and talk about family. Last night several of their executives and I along with my other half went to the Styx / REO Speedwagon concert. Kathy loves Styx and here I get to improve my family life at no expense while also focusing on my work balance….. Crazy I know. And no there was no shop talk at all at the concert. Just a perk. Next weekend they are hosting a party and screening of the fight…. You bet I will be there, and taking ChangeYourPOV’s Bennett Tanton with me as well.
So let’s compare these two clients and quickly assess: if both called right now asking you to come in to help with an emergency which one do you think you would drop what you’re doing and help?
What are you doing to balance your work and life? Share with the rest of the nation
What is Voice Search?
Voice Search is a feature available on many devices, computers, smart phones, and tablets, that allows the user to conduct an Internet search by talking to the device. The most well-known option is Siri, where iPhone users press a button and then speak to get their questions answered, apps accessed, or online searches queued. As voice search technology has developed, now most smart phones, as well as Google, and many computers have a voice search option.
This is important to consider when creating an SEO management plan for small businesses because any local search should provide that small business as a result to draw more traffic and increase the customer base. SEO in the traditional form with typed keyword searches may deliver results, but voice search should also be considered in any SEO plan.
What role does SEO play with Voice Search?
Any SEO strategy must include a voice search category because voice search is a common way to search the Internet from a mobile device. Using voice search is convenient, especially when on the go or in situations that need fast results. Voice search allows users to ask questions and the search provides answers, which means an SEO strategy must adapt to include small businesses as answers to common questions. Previously, SEO strategies focused on keywords that may be typed into a search bar, now they must also include answering questions where the business would fit as a result.
One of the first places to adapt SEO for voice search is to consider the location of the search. Smartphones are used to find results when traveling or on vacation, so having an SEO strategy for voice search that incorporates location will help users locate small businesses and find the results they need. Voice search is used because people want fast and accurate results, so take this into consideration when adapting an SEO strategy to voice search.
Voice Search tips for small business
To establish a voice search strategy for a small business, first consider the target audience and how those individuals may use voice search to find your business. Questions to answer during this process include:
- What questions would someone use in a voice search where our business would be the answer?
- What questions do we answer on our website or social media?
- How does our current SEO keywords and strategies fit into a voice search situation?
It can also be helpful to conduct some voice searches yourself, both to see how the feature works and what types of results come when you ask about your business. This will show you how users are seeing your business already and how you can change your strategies to provide the best and most accurate results for your products or services.
If your SEO voice search strategy is still lacking, ask your current customer base how they’d use voice search and what kinds of results they’d be looking for. It can be very informative to see how your current customers are using voice search, or not, as well as asking prospective customers on social media outlets. By opening up a discussion about voice search you can learn what your customers, prospective and current, would like to see from your business and how you can cater to their needs.
What is your SEO Voice Search Strategy? Share with the Nation
Content Game Plan
In our previous discussions on SEO we have talked about the importance of content, but now we are going to focus on it and go a little more in-depth. Content is a major part of the equation when it comes to SEO and it is basically what makes up the web. Almost everything can be considered content.
We commonly know content to be all of the words and text we see when visiting a website, however it goes deeper than that. It is also the images, videos, infographics, press releases, ebooks, newsletters, blogs, slides, vlogs, guides, whitepapers, reviews, lists, research studies, and…. Podcasts.
WOW so how do we take into account each of these and integrate them into our overall strategy?
It boils down to knowing who your audience is. You need to consider the following:
- Who are you targeting?
- Where are they located?
- What device are they using?
- What is their attention span?
- How do they prefer to consume content?
When you take a 20 year old male who is looking for cheats to the latest video game and a 55 year old male who is searching for investment strategies, there is a huge difference. Yes both are male and may have other things in common but they are both on very different paths and seeking completely different content.
The gamer most likely will have a shorter attention span and simply desire a quick answer to solve his problem. He is more inclined to watch a 30 second video to get the answer then read a 2500 word blog post.
Meanwhile our investor is more apt to read a longer in-depth research document that can be downloaded as a PDF.
Understanding these differences is how you will be successful with your content strategy. Before you embark on your journey of content creation, you must first understand your customer. Through your content you will be talking WITH your audience, not AT your audience. You need to engage them in order to gain trust and show you’re an authority on the topic.
Search engines reward pages that are informative, unique, and engaging. Do not just fill your page with tons of spam or content which is already all over the internet. This is not helpful and will get you to the opposite end of the search engine from where you desire to be.
How do you know you have good content? Your visitors are responding to it. This is also how the search engines know. Things like bounce rates, time on page, and other factors come into play. If you do not already have Google Analytics installed, pause this and go do it now!!!! We talked briefly about it before and will go more in-depth in a future episode. Basically it is a free tool from Google that tells you about the traffic on your website: who they are, how they got there, what are they using, how long did they stay, etc…. Hmmm some of the same questions we need to know answers to so that we can better understand our customers.
If you need help getting Google Analytics installed reach out to me and I will help you get it setup as well as a brief walk-through on it’s usage.
>Back to content: Prior to producing any content you need to take an honest look at it and think: Is this something I would read? Would I trust this business? Would I click further? Would I fill out their contact form? Would I call this company and do business with them? If your answer is NO that you should not post the content.
You must be unique: If your content is the same as everyone else, then why should Google rank you #1? That spot is already filled. On the other hand if you have something new and more informative, or entertaining and visitors are interacting, then you deserve a consideration from the search engines.
Wait so Kevin, you’re telling me I can get on page 1 even if it is over saturated and a popular keyword…. Absolutely. Case in point: that same partnership I was referring to back in the work life balance segment of the show… they had 2 extremely popular keywords that each see about 165,000 search queries in the United States on an average month. One of them has 1.1 million competitors and the other has 3.86 million competitors all fighting to be ranked on page 1. In a period of about 60 days with a part-time effort as we were working on some other things for them as well. We took them from pages 4 and 5 occasionally 6 to pages 1 and 2. Our goal is to be in the top 3 positions on page 1 for each of these two keywords.
How did we do it? Audit, Research, Visitor Analysis, Develop Action Plan, Execute….. No Magic, No Blackhat Techniques. They had good content but it was all over the place. During our research phase we notice Google was having trouble knowing which page to rank for the keywords as several pages on their site were focused on them. Some restructuring and remapping is showing to payoff. There were technical issues and some other things as well, but it all starts with an audit, visit PinkTie Technology Group and get a free audit of your website today.
Content is king, always has been and always will be. The only way to add value to the web is to inform, educate or entertain. Everything else is garbage and we all know the Internet already has enough garbage.
Alright folks that is all for this week, share your thoughts on today’s episode by joining the nation.
Be sure to join us next week as we continue our discussion on content and talk about the 7 things every piece of content must contain.
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