One of the only ways to grow your business is through leads, or new customers who become consistent clients. Finding new leads can be tricky because it’s time consuming and could take away from other more urgent matters in the business. A successful way to gain perspective leads is through an established blog. By having a blog that is updated consistently with desired information you will gain leads without pursuing them, or basically on autopilot. Maintaining your blog and social media network will work as attraction marketing to draw the leads in and have them reaching out to you.
Blogging and leads
Chances are your business already has a website, but that is mostly to showcase your company, services, and products, not to directly attract new leads or customers. A website is for basic company information, but a blog is where you share all sorts of relevant and must-have information. Blogs that are information packed and frequently updated are attractive to search engines, which means your page is ranked higher in the search results, bringing more visitors to your page. Other social media pages are important too, but the blog becomes your one source of everything business related which is mainly how you’ll increase your leads.
Steps to attraction marketing
1: create a home base
The first step to using attraction marketing to gain leads is to create a home base. This is your blog, where all your educational information and marketing posts will be located. Having a home base gives all potential clients a landing place to both get to know your company and your field. It’s important to have a consistent posting schedule so viewers can rely on you as a source of their necessary information. You want viewers to trust you and want to get updates from you immediately, which will also increase your chances of being able to land them as a client. It’s a good idea to use your blog as the website on each of your social media pages. This will consistently drive all viewers to one location, making it easier for you to collect leads.
To have the most successful blog you’ll need to spend some time thinking about your ideal customer and what that person needs, wants, and desires from you. Your blog is not a place to brag about your company, but inform the viewer that you’re on the cutting edge of your field and are the expert that can answer any question or solve any problem. Your blog should show how you can fulfill the needs of your ideal customer better than anyone else.
2: create an email list
Now that you have your blog established as your home base you’ll want a way to collect the email addresses of as many visitors as possible. The email address is how you get the lead. By offering a place for the visitors to sign up for a newsletter you’ll receive information about each subscriber, which then gives you a pool to pull new leads from.
A great way to get people to sign up for your newsletter is to offer a high-quality freebie that visitors can only receive or access by being a member or being signed up. Some businesses create a private resource center that members access with a password. This provides some exclusivity on your blog and entices users to sign up. Alternatively, you can offer a tip guide, how to, or any other educational resource that is in high demand as a free gift for providing an email address. Whatever you offer, it should be available immediately so visitors see they weren’t scammed and will continue to visit your blog.
Lastly, you’ll want to advertise because beyond search engines, advertising is how people find your blog and your company. A great way to advertise is through your social media. Every time you post on your blog you’ll want to share that link on each of your social media pages. This will cast a larger net in terms of who sees your content and who may click through to visit your blog.
Speaking of social media, it’s important you establish a social media post ratio, this will create a sense of balance on your page and won’t feel like spam or advertising to your follower. A good rule of thumb is for every 1 specific business post you have 3 industry related posts and 11 whatever you want posts. This is the best way to create a relationship with your visitors and gain the most perspective leads while on autopilot.
On episode RBF-002 of Remove Before Flight we interviewed Alex Schlinsky from Prospecting On Demand™ who talks about many different options for putting your prospecting on autopilot. Alex teaches these methods and more in an online course and mastermind. Be sure to listen to his interview to learn more methods for increasing sales for your business.
If you are not sure where you should be marketing your business or the right methods for your industry, book a discovery session with me and we build a plan of attack for you.