What Dangers Could There Be In Repurposing A Speech?
As I was working on my second speech from the Toastmasters Competent Communicator called “Organize Your Speech” I was also preparing to host an hour-long workshop for a room full of Student Veterans to discuss Networking and some tips and tricks regarding attending a successful Networking Event.
I decided to kill two birds with one stone. Why not use the concepts from this one hour-long presentation and widdle it down into my 5-7 minute speech for Toastmasters?
I am soooo clever, and I’m almost certain I am the only one who has ever tried to repurpose one source of content and leverage two or more other sources of content from it… right?
Full disclosure, repurposing content is an online marketing strategy and can work quite well if you make all the necessary coordination up front and have enough time to prepare.
Before we get too far into the weeds of how this turned out, lets first look at the requirements for my 2nd Toastmasters Speech.
Project 2 – Organize Your Speech
Good speech organization is essential if your audience is to follow and understand your presentation. You must take the time to put your ideas together in an orderly manner. You can organize your speech in several different ways; choose the outline that best suits your topic. The opening should catch the audience’s attention, the body must support the idea you want to convey, and the conclusion should reinforce your ideas and be memorable. Transitions between thoughts should be smooth.
- Select an appropriate outline which allows listeners to easily follow and understand your speech.
- Make your message clear, with supporting material directly contributing to that message.
- Use appropriate transitions when moving from one idea to another.
- Create a strong opening and conclusion.
Time: Five to seven minutes
There is quite a bit more in the actual Competent Communicator manual for this second speech and you can check it out at this link. For the purposes of this article, however, the executive summary, and Objectives is plenty to give you the necessary backstory.
Back To The Story
Using the same piece of content to repurpose into several other sources of content is not only a good idea but economical from a time and efficiency standpoint. This “good idea” didn’t work out as well as I had planned, why? Great question!
If I would have used the hour-long workshop content and turned it into a blog post, or a YouTube Video, or Podcast Episode, there would have been a lot more congruency in the content and would have translated much better!
Condensing an hourlong workshop into a 5-7 min prepared speech was incredibly unrealistic! All things being equal, (and they rarely are) the best thing would have been to create the 5-7 minute prepared speech as its own stand-alone content.
I did meet the minimum requirements for the speech and received some good marks and positive feedback. The one piece of constructive criticism that I received from several who listened to my speech was that I went way too fast, I didn’t let the story build or develop and if felt extremely rushed.
This is one of the most appealing aspects of Toastmasters (in my opinion), and that it honest and candid feedback that is very helpful and if considered and applied with some care and forethought it can definitely help progress your public speaking!
Resources For Development
I am a lifetime student so I am always looking for additional resources to aid in my personal and professional development. As many know, I read a lot of books, and listen to a lot of Podcasts! Here are several resources I discovered and find very helpful.
Podcasts About Public Speaking:
Best Book About Public Speaking!
I hope you found this post helpful. I would love to hear about any experience you have had (good or bad) about repurposing speech content! Leave a comment below, or shoot me an email eddie@ChangeYourPOV.com
Thanks for following along with me in this journey!